What is Digital Signage?
DIGITAL SIGNAGE (also termed Dynamic
Signage and Narrowcasting) refers to the
use of digital technology to send messages
and images to displays, in places frequented
by the general public or specific targeted
groups or market segments. It replaces
traditional marketing materials, and enhances
the quality of communication. The content
it presents may guide visitors, provide
critical information, and entertain customers
to trigger certain purchasing decisions.
Key
points to Digital Signage
* Provides digital media playback
* Send images/message to the public
* Digitally display important Information
* Advertisement products and special deals
* Be able to network and manage your content
to a server
Why use Digital Signage?
Here are key scenarios illustrating the
distinct advantage of using Digital Signage
over advertisement posters.
10x Eye-Contact Catching
A dynamic sign has more than 10 times
probability to get your customers' attention.
Once you have their attention, you have
an opportunity to influence their buying
decisions.
Right Place! Right Time!
The biggest headache for retailers on
old paper poster is to make sure that
signs are put up at the right time and
in the right place. With Digital Signage,
your problem is perfectly solved! It deals
with continually changing information,
rotating menus, seasonal changes or one-day
sales. It also gives you the capability
to provide regional or even site-specific
content, efficiently.
Save Time and Money!
By eliminating the need to print and distribute
static signs every time you change your
campaign, you substantially save on printing/distributing
costs and processing time. What you will
have is instant digital programming with
informative and entertaining content.
Turn that extra space to extra cash!
You can turn your Digital Signage Network
into a profit center by selling advertising
time to your suppliers. Best of all, this
service can be offered to more advertisers
than ever possible as compared to static
advertising, with less clutter and waste!
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